SurfScranton
On The Web
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SurfScranton |
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Site Promotion
Search engines are the first and best way to promote your site. When potential customers go to Excite or NetCenter and search on "houseplants" you want your site to come up first. Yahoo! deserves special mention. It is the best place to be, but it is the hardest to get in. It is the best and the hardest because they use human reviewers for every submission. They inspect every site to make sure they are properly categorized and really worth while. I’ve been hammering on interesting and valuable content, simple and fast design. Here they may pay off. Avoid anybody who promises top ranking listings or overnight results. It takes weeks or months for the registration process and regular monitoring and refreshing to keep good rankings. Some services charge you monthly to re-submit and refresh your listings. I'm not at all convinced this is worth while.
Copyright © 1999, SurfScranton |
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You can "register" your site with search engines
yourself. Unfortunately, it is a long manual process. A better bet is to find a
service to register for you. They know the search engines and they know the
tricks. They may even come back with suggestions for subtle changes to your site
for better placement. Expect to pay $50 to $100 to get registered on 20 to 100
search engines, perhaps more for advice on optimizing your site for the best
results. Visit 
Web advertising is another
option. There are zillions of schemes revolving around banner ads, banner
exchanges, sales commissions and other very creative ideas. Web advertising is a
specialized area. Anybody can hack up a quick banner and join an exchange
service, but specialists can make banners that really get customers attention
and target them to just the right audience. For big bucks, of course. Visit